A few of my earlier podcasts featured marketers who provided insight and advice on the tricky practice of taking an amazing liquid to the consumer and getting them to hand over their hard earned cash to drink it. This podcasts were very popular, and so I decided to invite another experience marketer on to have a chat about the industry and answer a few questions from some of my social media followers.
One time drummer in a rock band, Jessie Jungalwalla, spent time in Canada working as a graphic designer for Big Rock in Vancouver, eventually working her way up to running events and experiences for them. She is a certified cicerone, a home brewer and a huge fan of craft beer, so when she returned home to Australia it seemed only natural that she would find a way to combine her passion for craft beer with her design skills.
Jessie company, Craft instinct, is a brand development and design service specialising in the craft beverage industry. They have worked with well known brands such as The Crafty Pint, Blackmans Brewery and Pink Boots Australia.
Jessie was such a delight to talk with, she has an infectious laugh and knows her stuff!
PS – She has a new website in development, but if you are looking for Jessie, you can find her at http://www.craftinstinct.com/