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Friend of the show and one of my favourite guests, Zoe Ottaway is back to discuss the latest beer trend (according to BWS) to hit the market, Lifestyle Products.
Has it really just arrived? Will it be a fad or become a trend? And what about those 0% beers, will they catch on in the craft beer market.
Zoe answers these questions and more as we discuss some amazing product failures from the past and talk about what may be coming down the line. And Zoe provides a bazillion insights (yes, really, i counted) on all things craft beer marketing.