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Do We Have Double Standards With Craft Beer Brands?

Are there double standards with the way we think of brands in the craft beer industry, compared to other industries? I don’t have the answer, but it has made me think. The Olympics have been everywhere you look for the past few weeks. I was reading an article the other week about how in previous…

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Even More Failures In Beer Marketing

Here we go again with more failures in beer marketing! But before I go on with this hard hitting investigative blogging… Pale Ales Will Pale Ales be a future item in these articles? Well I guess, seeing as I am talking about them now, they are kind of a current fad? Name me a brewery…

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5 Failures In Beer Marketing – Part 2

But wait, there’s still more beer failures! So it seems that by the responses I have had on email, Reddit, Twitter and comments here…you guys get a kick out of hearing about other peoples failures in the beer market! That’s okay, I am not judging you, to tell you the truth, I quite enjoy them…

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Video Beer Review – Evil Twin Brewing Molotov Lite IIPA

Big Beer This Week! Another view beer review this week! One half of the most creative twins on the brewing scene right now, Jeppe from Evil Twin Brewing and his Molotov Lite Imperial IPA. Check out my thoughts on the beer, the branding and his brother, as well as my suggestions for other great IIPA’s…

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5 Failures In Beer Marketing – Part 1

Not Every Beer Is A Winner Beer is big business these days, producers are always looking for that next big thing to steal market share from their competitors, and hopefully shore up future revenue streams. If they get onto a winner, the competitors copy it and before you know it you have the low-carb craze…

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Beer O’Clock – Week In Beer 18-Feb

Happy Friday everyone! Welcome back to another Friday Beer O’Clock post. Is it Beer O’Clock in your part of the world yet? If not, hopefully you can pass some time reading the below articles while you wait for the whistle to blow to end the day. I have been trawling the internet this week to dig…

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Beer O’Clock – Week In Beer 12-Feb

Happy Friday everyone! Welcome back to another Friday Beer O’Clock post. Is it Beer O’Clock in your part of the world yet? If not, hopefully you can pass some time reading the below articles while you wait for the whistle to blow to end the day. I have been trawling the internet this week to dig…

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Beer O’Clock – The Week In Beer 5-Feb

Happy Friday everyone! Welcome back to another Friday Beer O’Clock post. Is it Beer O’Clock in your part of the world yet? If not, hopefully you can pass some time reading the below articles while you wait for the whistle to blow to end the day. I have been trawling the internet this week to dig…

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Video Beer Review – Temple Brewing Rye IPA

Yippee Rye Ay! Another view beer review this week! My mate Dave (who may un-friend me after seeing the video) hooked me up with some samples from Temple Brewing this week, so I thought that deserved a video beer review in return. This weeks beer is the Rye Hard IPA from Temple Brewing Company in…

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Beer O’Clock – The Week In Beer 29-Jan

Happy Friday everyone! Welcome back to another Friday Beer O’Clock post. Is it Beer O’Clock in your part of the world yet? If not, hopefully you can pass some time reading the below articles while you wait for the whistle to blow to end the day. I have been trawling the internet this week to dig…

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