When we talk about craft beer and the people involved in the industry, we often focus on the brewer. This is fine; I guess they are the makers of the liquid that we adore at the end of the day, but there’s more to the industry than that. Case in point, tonight’s guest, his company, is one of many, let’s call them third parties, who assist breweries in getting cans or bottles in the hands of the ever-important consumer.
He may not brew the beer, but in my opinion, he is part of the fabric of this craft beer industry that we all know and love. I think I have pumped his tires enough, but I am referring to Brad Low from Rallings Labels, Stickers & Packaging. This guy lives and breathes craft beer, you may have seen him pop up at festivals, breweries or bars around the country during his travels, which he calls work, but I think that is a pretty bloody loose term…seems more to me like he is living his best life, chasing craft beer and selling a few labels on the side.
Whatever it is he actually does, he spends a lot of time roaming the country talking with people within the industry and surely has plenty of stories to share with us.
Want to know if Rallings can do something for your business?
Well, check them out.